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What Others Are Saying About Facebook’s News Feed Ad Testing
Facebook’s announcement that the site is testing ads that will go beyond pages’ fan bases set off a flurry of reaction across the Internet. Many criticized the social network, as previously, only...
View ArticleFacebook News Feed Ads Start Appearing In Threes
Facebook is constantly tweaking the way users see ads in the news feed, in an effort to figure out the most efficient, yet least obstructive way to show advertisements. Sister site Inside Facebook...
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Nanigans: Facebook Page Post Ads More Effective Than Marketplace Ads
Marketers are always trying to figure out which kinds of Facebook ads will net the most bang for their buck, and a recent Nanigans study may have the answer. Nanigans discovered that page post ads...
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Facebook Testing Scaled-Back News Feed Ads
Facebook is testing a new image size for ads without social context (where users or their friends are connected to the advertising brand). Sister site Inside Facebook reported Monday that ads that...
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On Facebook, Lines Between Paid, Earned, Owned Media Become Blurred
Prior to Facebook and the rise of social media, it was fairly easy to tell the difference between paid, earned, and owned media and advertising. But now, the lines are becoming a bit blurred, according...
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STUDY: News Feed FBX Ads Increase ROI By 197 Percent
Just how powerful is Facebook’s News Feed? One of the alpha testers of Facebook Exchange retargeted News Feed ads, Nanigans, said advertising on the site’s primary feature increased return on...
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